http://greeninc.blogs.nytimes.com/2009/04/03/timberlands-new-footprint-recycled-tires/
This is a nice, short little feature story about how the outdoor-sy company Timberland is planning on making some of their shoes out of recycled rubber material from worn-out tires.
I really liked this article because it was succinct, got straight to the point, and explained the transition well. It was also balanced in the sense that there was no editorialization; the reporter did not insert her opinion into it by saying that the change was good or bad, but always referred back to what the Timberland company said about the new "green" shoes.
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I thought this article was really interesting to read. I agree that the article was direct and it explained the process well. Although the author did not inject her opinion into the article, she allowed the readers to make their own conclusions.
ReplyDeleteIn reality, Timberland is not really making the world a greener place. Sure, it's taking small steps, but in reality, it's just a marketing campaign. Only .6 percent of Timberland shoes will use the recycled tires, which is has almost no impact on the "green-ness" of the environment.
I think the article would be slightly better if more/different sources were used. Swartz's quote just confirmed basic knowledge and the tire company only clarifyed that their process was "enfironmentally friendly," which is obvious since their name is Green Rubber.
I also thought that the Swartz quote wasn't the best choice. It sounds a lot like a management jargon and doesn't add new information. It was very timely, though, since Timberland is the first company to commercialize this technology. Even though it was a short article, it was packed with information--how many shoes will employ this? Does it cost more? Do the shoes look different? All these questions are answered in a small amount of space.
ReplyDeleteThat management jargon is just what you get when you use a quote from a prepared statement.
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